After all, we’re not talking about click-through rates, we’re talking about *conversions*. And for Peter, that means qualified leads that are clicking through to the company’s booking system. From here, leads either book (and pay for) an experience directly or request more information about a specific outing. And they’re most definitely getting those qualified leads. Abyss Scuba’s average conversion rate across its live landing pages is 35%. (The median conversion rate for the travel industry is 5.2%.) Keeping in mind that Abyss is only looking for six to 12 *new* customers a month, that’s amazing! It’s a simple process: Landing pages send visitors to the Abyss Scuba booking page, and from there leads become customers. Peter’s great landing page strategy? Smarter marketing with Unbounce’ Smart Builder.
Fueled by millions of insights and data points—this next-gen landing page builder takes the guesswork out of figuring out what gets people converting. Smart Builder can accurately predict which landing page layouts and headlines will work best for each target audience. And that means Peter spends less time building and optimizing his landing pages and more time enjoying his retirement. Peter Letts, Founder, Abyss Scuba Just getting people to look at a page in the first place is hard enough. Once you’ve got them there, you want to maximize the number of those buy email list people who will then go on and book something with us. Smart Builder, Smart Traffic, Smart Copy? Oh My! When
buy email list
we’re talking about smarter marketing, Peter really goes all-out. Not only does he use Smart Builder to *build* high-converting landing pages, but he also uses Smart Copy and Smart Traffic to *optimize* them—all with the simple click of a button. “That’s really what I was attracted to in the first place—the fact that it’s smart. It makes decisions that are based scientifically, rather than on someone’s gut feeling,” he says. While Smart Builder offers a guided building experience directly related to his industry, Smart Copy takes care of the wordsmithing. And then finally, Smart Traffic steps in to direct visitors to the variants where they’re most likely to convert. Who says building beautiful landing pages has to be hard?
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