In the live broadcast of "WeChat Ten Years" that just ended last Tuesday, Brother Long talked about a lot of changes in WeChat, of which the video account is the largest.
Just this Thursday, WeChat's first outlet for official information, "WeChat Pie", published another blockbuster article. The cover of the red envelope has already opened a video account, and the cover story can be selected from the content of the published video account.
This also has a high probability of indicating that this year's Spring Festival video account may play a little more.
We return to the topic of " WeChat Red Envelope Cover ".
The biggest change in this year's cover is " support for personal customization of the exclusive red envelope cover ". This change will greatly allow C-end users to dig and use this function in depth.
"Use a creative cover to accompany the holiday blessings of a billion people", the shortened slogan on the cover of WeChat red envelopes reveals great ambitions.
And from the billion people who said this sentence, it can be inferred that WeChat may increase the traffic exposure of the red envelope cover this Spring Festival, or come up with new traffic play methods.
1. What is the cover of WeChat red envelope
WeChat Red Packet Cover Open Platform is a cover payment customization platform open to the public by WeChat.
On this platform, certified customizers can independently set the cover style, create cover stories, pay to customize the exclusive red envelope cover, and country email list distribute it to users through specific channels.
The registration process is as follows:
WeChat red envelope cover | Predictable fission and the carnival of the brushers
Wechat red envelope cover open platform provides the following capabilities for customizers:
Stronger brand sense: Brand elements can be displayed stably in all aspects of sending and receiving red envelopes, showing brand power.
Completely open to customization: the style is free to be defined by you to create your own style.
Exclusive cover story: a new product form, telling the story behind the team and building brand charm.
Better reach users: Integrate brand communication into every holiday blessing of WeChat users, and get hundreds of millions of attention.
Free cover distribution: Various cover distribution methods, accurate and effective distribution of covers.
Quickly track purchases: The data is updated in real time, and additional purchases are convenient to facilitate a variety of activity scenarios.
Note: The red envelope cover is charged according to the number of pieces, 1 yuan per piece; if N red envelope covers are purchased, N WeChat users can receive and use them.
2. WeChat red envelope cover certification
It can be seen from the PC side that registration can be divided into two ways: personal authentication and enterprise authentication.
WeChat red envelope cover | Predictable fission and the carnival of the brushers
Among them, personal authentication needs to do a real-name authentication first, and then register by scanning the code through the verification email after the real-name system.
However, personal authentication requires the following hard conditions:
Complete real-name authentication;
Complete the certification of the video account (this means that the spring of the video account is coming);
Video account certification is divided into three types: “Interest Certification”, “Career Certification”, and “Enterprise and Institution Certification”, and different conditions are required to complete the certification, as follows:
WeChat red envelope cover | Predictable fission and the carnival of the brushers
It can be seen from the above requirements that the red envelope cover has lower requirements than the enterprise. After all, the enterprise has already provided a large number of documents when completing the certification.
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