Today’s buyers discover their own pain points and make related purchasing decisions based upon the content they read, without the aid of a sales team. Instead, they conduct their own research independent of any outside influence. In order to streamline your growth marketing strategy and trace revenue gains, businesses need to stay mindfully present with the “new buyer” with the intention to track their activity and influence their actions. Purchasing Process as a Buying Cycle From the first interaction your buyer has with your content, think of this as the beginning of the Real Estate Photo Editingrevenue cycle. Once your lead has identified their problem, recognizes your product as their ultimate solution, and makes a purchase will the buyer cycle come to a full close. The real question organizations are asking is how understanding the buying cycle enables measurable revenue growth.
Years ago sales and marketing departments would struggle to communicate efficiently to close the sales cycle. Today growth marketing agencies can utilize a CRM that amalgamates marketing and sales making each equally accountable for generating revenue. When marketers utilize a single platform for segmenting marketing channels through a revenue-generated strategy, the ability to pinpoint the parts of your marketing and sales activity that work well (and areas that fail) is enabled. As a result, earned revenue can be traced back to the originating action. revenue-growth-marketing-team-members Revenue Growth and Team Alignment One of the biggest mistakes companies make is when marketing is taken, thrown into the sales process, it is adorned with shiny new metrics, and they call it a day. Marketing and sales must be streamlined to run together in full collaboration. Be sure your sales and marketing team members all use the same terminology. All too often, lost revenue occurs when a term is misused or wrongly interpreted, thus resulting in a carried-out action that has a bitter consequence. Streamline Your Tools The arena of digital marketing has multiple demands. Just poke your nose into a handful of organizations, and most will likely have an obscene number of tools and plugins.
From Google Analytics to MailChimp, and from SpyFu to SEMrush, companies feel obligated to build their arsenal due to the fragmented and expansive climate they are trying to grow in. First, recognize what your tools do. Most people utilize less than half their toolset capabilities. Then define the sales and marketing-related tasks you will execute, and look for solutions to carry out the strategy via multiple initiatives from a single platform source, as opposed to one tool for each task. In order to grasp the big-picture metrics that matter, a streamlined method will need to exist allowing for easy revenue tracking by granting data collection. Getting a clean read on data that matters is important, so utilizing a CRM with marketing automation that performs the right tasks while collecting the data that matters traced to conversions will enable measurable and scalable growth. Just make sure you have a skilled marketing team capable of analyzing the data and running the necessary campaigns based on the findings while relating everything to revenue acquisition.