When you think of amazon marketing and advertising, the retail industry brazil phone number list naturally comes to mind. But danielle waller, amazon's head of capabilities at merkle, argued at smx next last month that brands in travel, entertainment, financial services and even automotive should also learn about the opportunities. Waller, who has worked with amazon on behalf of its customers for six years, is optimistic about the steps the e-commerce giant is taking to develop new advertising, marketing and content offerings that allow brands to take brazil phone number list advantage of its platform and its network.
Understanding that amazon has over 300 million user accounts globally and brazil phone number list knowing that they have a ton of first-party data, this is a really essential platform for brands to are starting to understand and really start integrating their media plans," she told the audience. "Even if you're not a retailer, even if you're not selling on amazon. "The brazil phone number list first step is to consider your brand's message and value proposition, then think about ways to present to shoppers what your brand stands for across the various offerings on amazon and its network.
Amazon store page if you sell products on amazon, your focus should be on brazil phone number list building your store page – a hub where you can showcase all the products you sell and surround them with lifestyle imagery. This free is available to sellers and registered sellers, Waller said. When setting up this store page, consider the following goals and tactics: reflect your brand values and brazil phone number list the lifestyle you associate with your brand so buyers recognize it from your website, social media pages, or other points of presence.