Another key factor to consider is the target demographic for the brand. It will be simpler to catch its attention if you understand more about it. Gather as much information as possible about your potential clientele before you start working on any graphic options. Take into account differences in age, gender, geography, and culture, as well as religion and the typical environment for product interaction. This will help you create illustrative logos that talks directly to the people who need it, using the right colors and visual links, and are tailored to their preferences.