For example, even without increasing traffic to your site, improving your conversion rate from 1% to 2% will double your conversions. Can you see why CRO is such an important part of your online marketing strategy? If you’re not optimizing your conversion rate, you are wasting money. TESTING YOUR WEBSITE So, how do you get at all those lost conversions? It’s not as difficult as you might think. Here are a few ways to start doing CRO today: 1. CREATE A DEDICATED LANDING PAGE If you are doing any sort of paid advertising (Google Ads, Bing Ads, etc), you should be sending your traffic to a dedicated landing page.
There are so many good reasons whatsapp database to do this, but the biggest reason is page optimization. If you’re going to pay to get traffic to your site, you want to send them to a page that is designed to sell. Landing pages are also the easiest type of page to do CRO on. So, if you’re still sending your traffic to your homepage, this is the first place I’d start. For more information about landing page creation and testing tools, check out this blog post. 2. COME UP WITH A HYPOTHESIS All good CRO tests start with a hypothesis.
Put your hypothesis together, you’ll have to make some educated guesses about which site elements have the biggest impact on your conversion rate and profitability. Here are a few areas you can look at first: Headline. Your headline needs to sell and sell hard. 80% of your audience won’t get past your headline, so—even if you don’t test anything else—you should at least test your headline. Offer. Your audience isn’t you, so they don’t always respond the way you think they will. Try different descriptions and layouts to see what resonates best with your prospective clients. Call-to-action.