When intelligent technology has penetrated into every corner of society, people have long been accustomed to handling all matters of life through the Internet, whether it is car-hailing, catering delivery, room reservation, and ticket booking. 's portrait. In such a digital environment, as a member of the insurance industry with a long history, how can Shin Kong Life turn its past experience into assistance, leave behind the heavy burden of the financial industry, and face the digital transformation? Shin Kong Life's answer is: Use data to create experience services with "customers" as the starting point. Since 2016,

Shin Kong Life has applied AI intelligence to complete customer life cycle management, product planning, salesperson management, underwriting Special Database and claims through the processing and analysis of big data, and further established an internal policy claims risk system, Underwriting risk prediction model system, and intelligent customer service. In short, Shin Kong Life is leveraging the power of data and technology to create a new insurance industry model. Breaking the previous sales model based on "products", Shin Kong Life has turned to "customer" experience as the starting point, constructing models with data science methods, and connecting with experience services in the physical life circle, integrating fragmented consumer behavior into ubiquitous

In its life service network, it not only increases the service efficiency, but also greatly improves the favorability of Shin Kong Life. How is InsurTech changing the insurance scene? Before the advent of new technology, the insurance industry needed to rely on a lot of manpower and brainon the creation of channel revenue and innovative customer experience.