This personalized message is totally relevant! Here is another example with an IF function applied to users who abandon their cart. The message addressed to them is all the more incentive here to finalize their purchase. Google AdWords IF audience function Source: Google To attract and seduce users, Google is developing more and more personalized ads in its AdWords campaigns. The IF function is added to a series of functionalities going in this direction.

Countdown timers, ad customizers, keyword insertion tool and the latest IF function are all tools that promote conversion.these acronyms may not mean much to ordinary mortals, but for schools, universities, alumni and students, it means a lot. More than a guarantee of quality, it is state fax list recognition, even international recognition of a school and a diploma. In addition to these accreditations and labels, there are also rankings and awards, in other words as many performance criteria that must be valued. Assets that the Internet and social networks are able to highlight by reaching the right target. Here's how … Why should you enhance your accreditations and rankings.

Has your establishment obtained accreditations, labels and is it ranked in certain rankings among the best schools? So you know how much this consecration should be valued. This recognition is an element of differentiation to set you apart from your competitors . It also brings you notoriety with your partners, your students and candidates. For future students, this is part of a school's selection criteria because it brings value and credit to their future diploma on the labor market, in France and abroad. As proof, the most used keyword associated with the query "business school" is "ranking.