Apr 10, 2022
The workflow. The process. The funnel. Content marketers can refer to their content pipeline by a multitude of different names, but for small businesses or big brands, B2B or B2C, the fundamental work remains the same. Content pipelines are the process by which marketers synthesize your brand's message with your audience's interests to create meaningful buy email list stories and resources for your visitors. These stories eventually turn into trust, relationships, and revenue for your business through a process so magical it almost feels like a step in alchemy. But for content marketers, it's just our usual workday. Healthy pipelines are built on the backbone of a highly structured, highly intentional analytical process that supports your content workflow for constant growth and improvement over time. Skyword's e-book The Content Strategist's Roadmap : How to Build and Maintain a Scalable Content Pipeline dives into the structure and KPIs that are essential to building or optimizing buy email list your content pipeline, while the following key points can help you help keep your content production chain agile. Start with the Persona One of my favorite writers, Kurt Vonnegut, once suggested that every writer should always create with one person in mind, an "audience of one. The idea behind it was simple: if you create something specifically for someone you know very well, then you're more likely to create something awesome that turns out to be appealing to other people as well. But if you chase distractions or try to please everyone, the heart of your story may be pulled in too many directions to be coherent. The same idea can be applied buy email list to content marketing. Your brand space is probably absolutely saturated with potential topics, current events, and established thought leaders. Trying to insert your brand into each of these conversations from the start is unlikely to succeed. Rather, it's often best to start with a specific segment of your target audience that you know very well and work to make their experience with your content as seamless as possible.