The configuration of the background category is a standardized service. For example, the summer is almost over, and the operation needs to display [Autumn Clothing New] in the foreground category. If the front and background are not separated, the operator needs to re-create a category for configuration, and at the same time, the related products need to be transferred. To meet this temporary demand, it is not suitable for the rhythm of operation.
In the case where the front and back are separated, the phone number list operation only needs to associate the categories that need to be displayed in the front-end settings with one or more categories in the back-end.
(2) Shorten the user navigation path
The finer the background category, the easier it is to manage, but the finer the front-end category, the greater the loss of users. Every additional step of operation means that more users will be lost.
The finer the classification of the background, the longer the user's path. The separation of the front and back can be controlled by the operation to control the rhythm of the front-end category, and make appropriate adjustments.
(3) Reduce the cost of adjustment of categories
The back-end category is the benchmark for standardization, and the product category is unified and standardized to define. If the front-end categories need to be adjusted, and the back-end categories also need to be adjusted, it will inevitably lead to the need to adjust according to the related products. B2C is tired of its own operations. Like a platform for merchants like Taobao, I am afraid that merchants will jump up.